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White Paper
Writing Services
✅ Tailored White Papers specific to your industry
(6-60 pages depending on your needs);
✅ Research & Analysis to support your white paper;
✅ Graphic Design and Layout;
✅ SEO Optimization;
✅ Multi-format Delivery: Delivery in various formats (PDF, HTML, print-ready) as per client requirements.
A white paper is marketing content or a non-advertising document. Typically, it is a guide, research, or explanatory instruction for a product or service. It is designed to explain and show how to use, for example, a program or install a script on a website.
It is a text that uses facts, expertise, and a subtle demonstration of benefits to instill the idea of purchasing the product. Its length varies from 6 to 60 pages of text.
It contains illustrations, diagrams, tables, and explanatory charts to make the information easier to understand.
Its main task is to present information about a product or a specific issue in an interesting and straightforward way.
What is a White Paper?
White Paper Goals
Increase the level of trust and loyalty to the company
Increase sales volumes and conversion
Increase lead generation and brand recognition
How Is It Different from eBooks/booklets?
At first glance, white papers and booklets may seem similar, as both use infographics and calls to action. However, a white paper is exclusively non-advertising content and typically larger in size. An e-book covers more extensive topics. For example, an e-book might be titled "Contextual Advertising: How to Bring Leads," whereas a white paper could be "A Guide to Working with the Google Search Engine: Pitfalls and Subtleties of Setting Up."
What Types of White Papers Exist
Gordon Graham, a recognized expert in creating white papers, divides them into three main types:
Backgrounder
A detailed story about the product/service, its usefulness, who it has helped, its development history, and an overview of its benefits.
Problem and Solution
Focuses on the client's or target audience's "pain" points. The authors provide guidance on solving a specific problem using arguments, facts, and useful information, establishing the company as an expert and increasing brand loyalty.
Research
A summary of the latest trends, news, and the state of affairs in the industry.
Stages of White Paper Creation
The information in a White Paper must be truly unique, high-quality, and useful to potential clients. This is why the process of creating a White Paper consists of several stages.
Systematizing and Analyzing
Collecting Information
Your company already has a lot of valuable information that is interesting to your potential clients. Often, this information is considered well-known within the company and is not given much importance. This happens because the company's employees know their products and services well, leading to a "blurred" perception.
Interviewing Experts
Identifying Clients' Pain Points
After collecting, systematizing, and analyzing the information, we will make a list of questions to ask the company's employees. We know how to interview engineers and directors and, based on the information received, fill in all the gaps in the information mosaic.
Writing and Editing
Creating Valuable and High-Quality Content
Based on all the information received, our authors will write the first version of the main content of the White Paper. It will then be checked and processed by our editors and proofread by proofreaders. Next, we will begin the process of approvals and amendments. The result will be a first-class product.
Design and Layout
Presenting the Information in a Convenient Format
While our authors, editors, and proofreaders work on the text, designers and layout specialists will develop the layout of the White Paper pages, creating infographics—such as diagrams, graphs, tables, and charts. We will then add the final version of the text, layout the White Paper, and send it to you in PDF format.
Placement on the Website
Integrating the White Paper into Your Website
We can integrate the White Paper into your website: upload the file, create a subscription form in the MailChimp email marketing service, adapt it to your website and audience, and install the address collection form on your website. This will provide you with a fully ready lead collection tool.
Landing Page Creation
Facilitating Client Access to the White Paper
If you do not have a website or want to create a special page to increase conversion when collecting new leads, we can create a landing page for you, write texts for it, and select graphics. We will also integrate a lead collection form using MailChimp into this page.
Launching an Email Newsletter
Start working with potential clients immediately after they contact you and continue until the deal is closed. A properly configured email newsletter will help you gain clients' trust and quickly establish your reputation as an expert.
Setting Up Sales "On Autopilot"
